A surge in demand for basic health services — from mental health care to food access — is driving new investments across upstate New York, with one major insurer backing local groups it says are best positioned to close persistent gaps.
Excellus BlueCross BlueShield announced it will fund 26 nonprofit organizations through its 2026 Health Equity Innovation Awards, targeting programs aimed at reducing disparities and improving outcomes in communities facing rising costs and limited access to care.
The annual awards drew nearly 300 applicants from across Rochester, Central New York, the Southern Tier, and the North Country. Selected proposals were evaluated based on their potential for measurable impact, long-term sustainability, and alignment with regional health priorities identified through community needs assessments.
Officials said those assessments continue to highlight growing strain on local systems, as residents face barriers tied to income, geography, and access to preventive services.
“The need in our communities is growing, and meaningful progress requires solutions that are grounded in local experience and trust,” said Jim Reed, president and CEO of Excellus BlueCross BlueShield. “We’re investing in organizations that understand their communities best and are creating real, lasting change.”
Funded initiatives span a range of focus areas, including mental health services, chronic disease prevention, maternal and child health, and food security — all areas where providers say demand has intensified in recent years.
In the Rochester region, several organizations will receive support for programs designed to meet immediate and long-term needs.
Adaptt Rochester will expand efforts to provide essential infant supplies, including diapers, formula, and wipes, as part of healthcare support for families with limited resources.
Geneseo Parish Outreach Center plans to increase access to urgent dental care and transportation for uninsured and underinsured residents, while also promoting preventive oral health.
Person Centered Housing Options will continue mobile hygiene services for individuals experiencing homelessness, offering showers, laundry, and basic supplies while connecting clients to healthcare and other services.
The People’s Pantry will maintain a grocery-style model that allows individuals to choose foods that meet their nutritional needs and cultural preferences.
The University of Rochester Medical Center will focus on multilingual health education and navigation services to help residents better understand care options and connect with local providers.
Excellus officials said the awards are part of a broader effort to strengthen community-based organizations that operate on the front lines of public health, particularly as disparities continue to shape outcomes across the region.
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