Finger Lakes Federal Credit Union is rolling out a refreshed brand identity and will use Finger Lakes Credit Union as its marketing name, the Geneva-based financial institution announced Monday.
The change includes a new logo mark, fonts and updated brand colors, according to the credit union. The refreshed brand was introduced to members in late June and is now being unveiled publicly across digital platforms, social media and marketing materials.
President and CEO Bob McFadden said the update reflects the credit union's growth and continued investment in the communities it serves.
"While our look is evolving, everything that matters most remains the same — our mission, our values, and our unwavering commitment to putting our members first," McFadden said in the announcement.
The credit union said the brand refresh does not change its federal charter, regulatory standing, member deposits or staffing. Deposits remain insured by the National Credit Union Administration, and the credit union said it remains well capitalized.
The updated brand will continue rolling out across branches, digital channels and marketing materials through the remainder of 2026 and into 2027.
Founded in 1967, Finger Lakes Credit Union is a member-owned, not-for-profit financial institution serving more than 22,000 members. It has $250 million in assets, 50 staff members and branches and ATMs in Geneva, Phelps, Fairport and Webster.
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