Your grocery bill keeps climbing — even as packages quietly shrink, according to the Rochester Democrat and Chronicle. A new analysis found families now spend about $741 more a year on the same groceries, with part of that jump tied to smaller product sizes.
The trend, known as shrinkflation, shows up in everyday items. Doritos bags got smaller while prices rose, and M&M’s nearly doubled in price since 2020 while shrinking in size.
Some brands took a different approach. Ben & Jerry’s kept package sizes the same and raised prices modestly instead. Analysts say shrinkflation hits hardest because shoppers often don’t notice they’re paying more for less.
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