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George Payne
George Cassidy Payne is a Rochester-based nonprofit leader, educator, and advocate for sustainable economic development. With a philosophy and social work background, George has spent over two decades addressing issues of equity, public policy, and crisis intervention. His community development and environmental sustainability expertise informs his commitment to strengthening Rochester’s regional economy.
Best Business Card QR Code Generators for Contact Info Sharing via Wallet Pas

VCard QR codes — remember the name. They’re about to change the way you network. Part of having a business is networking. And you know how it goes: meeting with clients, meeting with investors and ... more
West Bloomfield and the trauma carried by the land

I was recently invited to present on Trauma-Informed Care at the West Bloomfield Day of Curiosity 2026. As I drove from Irondequoit toward West Bloomfield, I found myself rehearsing my opening remarks. I knew I ... more
Serving Penn Yan, Geneva, Naples and beyond, CRCDS returns to downtown Rochester

What happens when a seminary with more than two centuries of history decides that its next chapter should unfold not in quiet seclusion, but in the bustle of a city rediscovering itself? For Colgate Rochester ... more
How Rochester’s Blanche and Cab Calloway helped invent the DNA of hip hop

When people trace hip hop's origin story, they usually go straight to the Bronx: those fabled block parties, the breakbeats and scratch, and the revolutionary flair of Kool Herc, Grandmaster Flash, and Afrika Bambaataa. But ... more
CONCRETE FAITH: The brutalist vision of Rochester’s First Unitarian Church

Driving down South Winton Road, it's easy to miss it. The First Unitarian Church of Rochester doesn't announce itself with a steeple or stained glass. There are no ornate carvings, no flashes of color, no ... more
Ann Marie Cook: Leading with heart in the new era of aging

Longer life is one of humanity's greatest achievements, but it also brings new challenges for older adults and their caregivers. Few understand that landscape better than Ann Marie Cook, who has guided Lifespan for 29 ... more
Lighting the way: Luminology and the future of well-being in schools

It started with a breath. Trapped in an elevator, a young student from Brighton slowly inhaled and exhaled, using a simple exercise she had learned at school. Panic gave way to calm. For her parents, ... more
Angelina Marie Hilton and the art of indigenous community-building

On a crisp morning in Rochester, NY, the doors of the annual Native Made Market swing open, and I hear stories, laughter, singing, guests speaking, drums and rattles. For Angelina Marie Hilton, this is more ... more
From Auburn to Canandaigua, advocacy drives food justice movement

It's early morning at Saint Alphonsus Food Pantry in Auburn or the FLCC Food Cupboard in Canandaigua and the room buzzes with quiet determination. Families line up at a community center, children clutching reusable bags, parents scanning tables stacked ... more
Bringing history to life: Becky Wehle and the living legacy of the Genesee Country Village & Museum

On a warm July morning, I reached Becky Wehle by phone. Even across the line, her voice carried the kind of ease and purpose that makes you want to lean closer. Thoughtful yet brimming with ... more
Wild Woman Retreat at Light on the Hill: A conversation with Lindsay Cray

I first reached out to Lindsay Cray for insights on Rochester's Lower Falls Gorge while working on an article for The Conservationist. What began as a conversation about geology and ecology quickly deepened into something ... more
Echoes of Bigfoot in the Finger Lakes

From the fog-laced shores of Canadice Lake to the moss-covered ridgelines of the Bristol Hills, something stirs. It lives not in confirmed sightings or trail cam photos, but in the imagination, the mystery, and the ... more
Where the trails still speak: Walking native paths in the Finger Lakes

In the Finger Lakes, history doesn't just live in museums; it grows underfoot. From the wooded corridors of Watkins Glen to the quiet meadows around Hemlock Lake, the trails of Western and Central New York ... more
SACRAMENTAL SOIL: Will Ouweleen and the spirit of the Finger Lakes

Philosopher. Biologist. Deadhead. Reggae lover. Winemaker. Defender of free speech. Soul Rebel. Builder. Concert promoter. Green energy guru. Institutional fundraiser. Community organizer. Keeper of First Nations history. Champion of all things Finger Lakes. Will Ouweleen ... more
Reimagining the Little Finger Lakes: A hidden gem’s bold new identity

Tucked quietly among the folds of New York’s rolling hills lies a secret the state has long kept to itself. The Little Finger Lakes—Honeoye, Canadice, Hemlock, and Conesus—are four shimmering pearls set into a landscape ... more
A shepherd of wholeness in a fractured world

Jorge Mario Bergoglio was born on December 17, 1936, and died on April 21, 2025. He entered the world at a time when fascism was rising, dictators were consolidating power, sovereign nations were being invaded, ... more
The Cost of Crypto: How a Quiet Finger Lakes Town Became Ground Zero in a National Energy Battle

In the rolling hills of New York’s Finger Lakes — a region famed for its wineries, trout streams, and eco-tourism — an old power plant is at the center of a new and troubling trend ... more
Hidden cost of flying elsewhere: How Rochester can lead the way in sustainable air travel

Every year, thousands of travelers in the Rochester-Finger Lakes area bypass Greater Rochester International Airport (ROC) in favor of flying out of Buffalo, Syracuse, Toronto, or even New York City. On the surface, it might ... more
Rising from the hills: How the Little Finger Lakes are shaping a sustainable future

Tucked away in the rolling hills of western New York, the Little Finger Lakes region may not have the name recognition of its larger counterparts—but that’s exactly what makes it special. Here, mist rises from ... more


