The Broadmoor in Colorado Springs has held AAA's Five Diamond designation for 50 consecutive years, prompting the travel organization to name the resort a Timeless Diamond.
The property first received Five Diamonds in 1976. AAA said the half-century streak makes The Broadmoor its longest-running Five Diamond property.
AAA's top hotel designation is uncommon. Fewer than 1% of the nearly 23,000 lodgings in its Diamond program hold Five Diamonds, according to the organization. Inspectors make unannounced visits, and a panel of experts makes the final decision on the designation.
AAA said inspectors evaluate what it calls the four Cs: cleanliness, comfort, cuisine and consistency. The organization checks hotels across North America, the Caribbean and Costa Rica.
A resort with rooms, dining and outdoor activities
The Broadmoor has 784 guest accommodations across rooms, suites, cottages, brownstones and an Estate House, according to AAA. The property also has more than 20 retail and dining outlets, two championship golf courses, a spa and meeting and event spaces.
AAA said the resort owns 5,000 acres around the property. Its three all-inclusive wilderness offerings are the Ranch at Emerald Valley, Cloud Camp and the Orvis-endorsed Fly-Fishing Camp. Other activities listed by the organization include falconry, guided mountain biking, hiking, rock climbing, zip-line courses and white-water rafting.
Stacey Barber, vice president of AAA Travel, said the resort's recognition reflects its consistency across changes in the hospitality business. Jack Damioli, president of The Broadmoor, credited generations of employees and returning guests for the long-running designation.
The recognition does not represent a new rating level. It marks The Broadmoor's uninterrupted record within AAA's existing Five Diamond program, where the organization says inspectors continue to conduct unannounced evaluations.
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