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Seneca County LDC eyes strategic plan and Willard site development

Seneca County’s Local Development Corporation is preparing to launch a sweeping update to its economic strategy while also positioning itself to advance redevelopment of the Willard campus.

During its May 1 meeting, the board approved a new funding structure and outlined priorities for an upcoming Request for Proposals (RFP) to guide the development of a revised economic development plan.


The strategic planning effort will be led by a Project Steering Committee and is expected to culminate in a comprehensive five-year action plan. According to documents reviewed by the board, members want the future plan to include “clear deliverables,” an “implementation budget,” and strategies that integrate sectors like agriculture, tourism, and retail.

“We want to make sure the plan looks at all aspects of economic development in the county,” members wrote in their notes. “Silos are created when looking at economic development… major contributors to the economic health of Seneca County… should be specifically noted.”

Other priorities include workforce development, infrastructure investment—especially shovel-ready sites—and a focus on opportunities tied to Seneca Meadows and its nearby rail and energy assets.

At the same meeting, the board reviewed the final Willard Campus Reuse Study, which identified potential for hospitality, housing, light industry, and public access. While acknowledging challenges such as state ownership and limited access, officials agreed that the site remains a critical piece of the county’s broader strategy.

“The Willard project should be considered within a broader countywide development strategy,” said Supervisor Jeffrey Trout, who also advocated for removing bureaucratic hurdles and improving interdepartmental coordination.

Tracy Verrier and Matt Horn from MRB Group are guiding the strategic process. Horn confirmed the plan will be completed within nine months of hiring a consulting firm.

In other business, the board approved allocation of $250,000 in startup funds across a checking account, a money market account, and a six-month certificate of deposit. The board also voted to designate the Finger Lakes Times as its official publication for public notices and scheduled a public hearing for June 5 regarding its videoconferencing policy.