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Target ready to drastically cut prices to win back frustrated customers: Will it work?

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  • Staff Report 

Target is set to lower prices on approximately 5,000 frequently shopped items this summer, the company announced Monday. The price reductions will span a wide range of products, from fresh produce to household essentials, collectively saving consumers millions of dollars, according to Target officials.

Rick Gomez, Target’s executive vice president and chief food, essentials, and beauty officer, emphasized the company’s commitment to helping consumers manage their budgets. “We know consumers are feeling pressured to make the most of their budget, and Target is here to help them save more,” said Gomez.


The price cuts come shortly after Aldi announced its own price reductions on over 250 items through Labor Day. Target shoppers will easily spot discounted items in stores by the prominent red tags and can also find the reduced prices online and through the Target app.

Among the notable savings are Good & Gather Unsalted Butter, now $3.79 from $3.99, and Prime Hydration Sports Drinks, reduced to $1.99 from $2.19. Other discounted items include Jack’s Frozen Pepperoni Pizza, Thomas’ Plain Bagels, and Clorox Scented Wipes. These price cuts are part of Target’s broader effort to provide value and affordability to its customers during the summer months.



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