Dozens of people lined up at Three Brothers Winery in Geneva for its annual Black Friday sale.
“This was the first year since Covid that we got to do it as big as we’d like,” General Manager Gabby Sinicropi said. “The first 100 customers got a free tasting pass. That is a $40 value; they get to go to all four of the tasting rooms and do a flight. So we opened at 10, I saw the first car pull in at 8:30, so by 9 a.m. there were over 100 people in line.”
Customers got 30% off merchandise as part of the holiday sale. Now “The 12 Days of Holiday Cheer” sets are almost sold out.
“You get one item per day,” Sinicropi explained. “There is wine, beer, cider, glassware, merchandise, slushy-related items. It’s a fun gift.”
The Winery has several events coming up, including Deck the Halls this coming weekend, the Holiday Market December 17, Frost Fest January 28-29, and a chocolate and wine event February 3-5.
Aside from those events, the staff is closing the tasting rooms for the season December 19. They’re re-opening on Saint Patrick’s Day.
The building on the back of the property, Bagg Dare, is also re-opening in Spring with additions.
Rebecca is a veteran multimedia journalist serving as one of our core reporters in the Finger Lakes region. She is responsible for telling stories that matter to every day Upstate New Yorkers. Have a question or lead? Send it to [email protected].