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New York microbreweries increasingly joining the hard seltzer craze

A number of New York microbreweries are joining the hard seltzer craze.


NewYorkUpstate.com reports the zero sugar, low carb low calorie drink has been the fastest growing in the adult beverage market in recent years. “At the beginning of this hard seltzer was sort of a dirty word for a lot of brewers,” said Paul Leone, director of the New York State Craft Brewers Association. “It felt like they were cheating on their craft. Today, a lot of them, if they’re not doing it already, they’re thinking about it. And they’re doing it the craft way.”

A number of Syracuse area microbreweries have begun experimenting with hard seltzers. Many brewer say it simply comes down to giving customers what they want.



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