A Klaviyo agency typically bills in three pieces: an upfront audit, a fixed-price flow build, and an ongoing monthly retainer for campaigns. For example, Netalico, a Klaviyo Gold Partner and Shopify Plus Premier Partner, prices an audit at $1,000, flow packages at $2,500 to $6,000, and campaign management at $1,200 to $5,000 a month. Send volume drives the monthly fee, but setup costs often swing more on how much of the underlying store data has to be fixed first. The same logic applies whether the store is a national DTC brand or a Finger Lakes winery or craft producer selling online.
Here is how each piece is priced and what drives it up or down.
The audit
An audit is a paid review of an existing account. A good one looks at every live flow, list health, segmentation, deliverability, signup forms, and the integrations feeding Klaviyo, and ends in a ranked list of fixes.
Expect a fixed fee. Netalico’s is $1,000 and includes a walkthrough call. Some agencies waive the audit fee for clients who sign a retainer. Paid or free, compare what the audit actually covers and what it delivers.
The flow build
Flows are the automated sequences triggered by what a shopper does: subscribing, abandoning a checkout, buying, or going quiet. Because they trigger on shopper behavior, they keep working between campaign sends.
Agencies price flow work by scope. Netalico’s three packages illustrate how scope-based tiers are usually structured:
- **Starter core flows, $2,500:** welcome, abandoned cart, abandoned checkout, and browse abandonment, 5 to 9 emails in total, plus email capture.
- **Expanded core flows, $5,500:** the same four flows built out to 14 to 19 emails, with separate paths for customers and non-customers and a campaign template.
- **Retention flows, $6,000:** post-purchase, winback, upsell, VIP, and a last-chance flow, 13 to 17 emails, plus three campaign templates.
The monthly retainer
Campaigns are the one-off sends: launches, sales, and newsletters. Retainers are usually priced by volume. At Netalico it is $1,200 a month for 4 emails, $2,500 for 8 emails and 2 texts, and $5,000 for 16 emails and 4 texts.
Remember the platform bill is separate. Klaviyo charges the brand directly based on contact count and SMS volume, so budget for both.
Five things that raise the price
1. **Broken tracking.** If the store is not sending add-to-cart or checkout events properly, someone has to fix the theme or app setup first.
2. **Complex data.** Subscriptions, loyalty programs, wholesale pricing, and multiple storefronts all have to be mapped into the email platform.
3. **SMS.** Consent capture, updated policies, and state-by-state compliance add setup work.
4. **Migration.** Moving from Mailchimp, Attentive, or Omnisend means carrying consent and suppression records over correctly and rebuilding the automations.
5. **Heavy custom design.** Illustrated or photo-heavy templates cost more than clean reusable modules.
Agency, freelancer, or hire?
A freelancer is usually the cheapest way to get flows built, and many are excellent. The gap tends to be technical: someone still has to fix store-side tracking. A dedicated email agency adds strategy and consistent sending. A full-time hire makes sense once email needs a strategist, designer, and analyst working every day.
A fourth option is an ecommerce agency whose developers and email team are one in-house team. That is how Netalico is set up, and it is why the store-side fixes in point one above do not become a separate project.
Is it worth it?
It depends on list size, margins, and what is broken today. One documented case: at Milestones by Ashleigh Bergman, a jewelry brand, email revenue rose from about $13K in 2019 to over $2.2M in 2024, lifting its share of site sales from 3% to 44.7%, once signup capture, the core automations, and campaigns were rebuilt and SMS was added.
A full breakdown of Klaviyo agency pricing is on Netalico’s site, along with its Klaviyo agency for Shopify packages.
Frequently asked questions
**What does a Klaviyo agency charge per month?**
Monthly retainers cover campaigns and typically scale with send volume. Netalico’s run from $1,200 to $5,000 a month.
**How much is a Klaviyo audit?**
Commonly a fixed fee. Netalico charges $1,000.
**Are Klaviyo’s own fees included in agency pricing?**
No. The brand pays Klaviyo directly for its subscription.
**What should a Klaviyo agency proposal include?**
The flows and number of emails, monthly send volume, who handles creative, who fixes tracking and integrations, how results are reported, and confirmation that everything built stays in your account.
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