Bass Pro Shops opens its new Victor store Thursday with live music, appearances by fishing and hunting personalities, children’s activities and an opening-weekend celebration at Eastview Mall.
The 90,000-square-foot store at 700 Eastview Mall Drive occupies the former Lord & Taylor space and will be the company’s fifth New York location. Events begin Thursday afternoon, with giveaways and other activities continuing through Sunday, Nov. 15.
Here’s what to know before heading over.
When does the store open?
The latest grand opening schedule from Bass Pro Shops lists live entertainment beginning at 5 p.m. Thursday, followed by a ceremony at 6 p.m. and ribbon cutting at 6:30 p.m. The store will open following the ceremony.
Singer-songwriter Blaine Holcomb will provide the pre-opening entertainment. Santa is scheduled to arrive at 5:30 p.m., according to the company’s opening announcement.
The celebration is open to the public and is billed as an Evening for Conservation. Bass Pro says it will donate 15% of sales on most items that evening to local conservation organizations.
Who will be there?
Thursday’s scheduled guests include anglers Jimmy Houston, Kevin VanDam, Bob Izumi, George Poveromo, Chris Johnston and Cory Johnston, along with hunting personality Fred Eichler.
Fishing personality Charlie Evans also is scheduled to appear alongside PAW Patrol characters Marshall and Skye.
Guests will be available for meet-and-greets and autographs following the ceremony until 8 p.m. Bass Pro notes that appearances are subject to change.
NASCAR fans can see Austin Dillon’s No. 3 and Chase Briscoe’s No. 19 race cars on display Thursday through Sunday. The promotion advertises the cars, rather than appearances by the drivers.
What are the opening-weekend giveaways?
Bass Pro’s event listing advertises daily door prizes for the first 200 customers, limited to one per family while supplies last:
- Friday, Nov. 13: YETI Yonder water bottle.
- Saturday, Nov. 14: Bass Pro Shops trucker hat.
- Sunday, Nov. 15: Five-ounce bag of Johnny Morris steak strips.
Colors and items may vary.
The opening-weekend flyer lists doors opening at 9 a.m. for the giveaways. However, the company’s opening announcement lists regular Sunday hours beginning at 10 a.m. Shoppers planning to arrive early Sunday should confirm that day’s opening time with the store at 585-421-6600.
What should families know about Santa visits?
Santa’s Wonderland will run inside the Victor store from Nov. 13 through Dec. 24, following Santa’s arrival during Thursday’s celebration.
Families can receive a free 4-by-6-inch photo with Santa. Visit reservations are available through Bass Pro’s Santa’s Wonderland website.
The holiday attraction will continue beyond grand opening weekend, giving families additional opportunities to visit.
Is there a grand opening discount?
An in-store promotion offers 10% off eligible merchandise purchases at the Victor location from Nov. 12 through Nov. 15, but it comes with restrictions.
Purchases must be made with an eligible Bass Pro Shops CLUB, Cabela’s CLUB or CLUB Business credit card issued by Capital One. Customers must mention the advertisement at checkout or use the barcode from the retail flyer.
Boats and ATVs are excluded. The offer also excludes Boat Center and restaurant purchases, prior purchases and CLUB Signature Events, and cannot be combined with other rebates, promotions or offers. Additional exclusions may apply.
What’s inside the new store?
The Victor location combines outdoor merchandise with wildlife-themed displays, including a 10,000-gallon aquarium and a 1,000-gallon stream housing more than 100 fish representing 13 species.
Departments include fishing, hunting, camping, boating, clothing and footwear. The store also has boat sales and an on-site service center for boats, motors and off-road vehicles.
The opening follows more than a year of planning and construction. As FingerLakes1 previously reported, Bass Pro announced the project in 2025, construction was underway by February, and the company sought about 150 full- and part-time employees during its September hiring push.
After opening night, the company’s announced regular hours are 9 a.m. to 9 p.m. Monday through Saturday and 10 a.m. to 7 p.m. Sunday. Updated location information is available on the Victor store’s website.
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