A new boutique celebrating local creativity, Mystic Mermaid Artisan Collective, officially opened on November 22 at 87 S. Main St. in Canandaigua, according to the Finger Lakes Times.
The woman-owned shop features handcrafted items from over 17 regional artisans, including copper jewelry, fine art, ocean-inspired glass, clay pieces, soaps, and crystals. Owner Linda Viertel described the space as a place “where art, heart, and community meet.”
The Downtown Canandaigua Business Improvement District welcomed the shop as a vibrant addition to the local business scene.


