The Cayuga Nation unveiled a refreshed brand identity for its growing enterprises at a Branding Day celebration in Union Springs on Friday.
While retaining its traditional arrowhead logo, a symbol of the Nation’s heritage and resilience, the Cayuga Nation introduced significant updates to its business branding. The formerly named LakeSide Enterprises is now Cayuga Nation Enterprises, featuring a new logo that embodies the Nation’s strength and forward-looking vision.
“We’re proud to continue building upon our legacy and witness our people flourish on our native land,” said Clint Halftown, the Cayuga Nation’s Federally Recognized Representative. “Our new brands capture that spirit while emphasizing that ‘Cayuga’ is at the center of everything.”
During the event, the Nation also announced Cayuga Spirits Wine & Liquor, a new venture set to open in Seneca Falls later this year. Additionally, the cannabis processing company formerly known as Arrowhead Cannabis has been rebranded as Sweet Grass Cannabis Co., continuing its commitment to providing high-quality products to its dispensaries, a role it has held since 2022.
The changes reflect the Nation’s commitment to honoring its heritage while adapting to a modern, expanding enterprise landscape. Officials stated that the rebranding is part of an effort to reinforce the Cayuga name at the heart of its businesses, strengthening connections with citizens, employees, and customers.
“This new chapter represents our enduring spirit and vision for the future,” Halftown added, noting that the Nation’s enterprises continue to play a vital role in supporting its people.
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