Starbucks is losing favor with its customers, who are frustrated by rising prices, long wait times, and the company’s polarizing political stances. The coffee giant saw a 6% drop in U.S. orders in the quarter ending June 30, with many former loyalists turning to cheaper alternatives.
Customers like Dan Palmer, who once indulged in daily Starbucks runs, are now reconsidering their habits due to the escalating costs. Meanwhile, former CEO Howard Schultz acknowledged the strain on mobile ordering, which has led to longer wait times despite the convenience it promises.
Starbucks’ efforts to win back customers through promotions have been complicated by ongoing criticism from both the left and right, yet the company’s stock has rebounded, rising nearly 17% since June.
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