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What to Know about iGaming Entertainment Across the Border

Historically and in the modern day, the Finger Lakes are intrinsically tied to the nation on the other side of Lake Ontario. New York State prides itself on its strong ties with Ontario. Millions make their way across the Buffalo-Niagara Falls, Thousand Islands Bridge, and Champlain and Rouses Point border crossings each year.

Yet, New York State and Ontario are drastically different places. You could look at the gridiron football difference. The Buffalo Bills, after all, do try to add players from the CFL, as we report at, and even held games in Toronto, but the CFL reigns supreme over the NFL. A more modern difference is Ontario’s embrace of iGaming, which is now upheld as a major form of entertainment in the province.

Here, we’re taking a look at how iGaming entertainment works across the border and what’s led to its rampant success.

A hyper-competitive market already

For online casinos, first impressions are everything. Hundreds of Canadian offers are available online, and each platform seeks to make their one the most appealing to prospective customers. The appeal can come in many forms. With sports betting available in New York State, many Finger Lakes residents will be familiar with some of these offers – especially the matched deposit offers of usually 100 percent.

However, being such a quickly competitive market, online casinos across the border have already diversified this key bit of marketing drastically. As the reviews and lists at show, even the sites with the highest review scores – predominantly based on the more important parts of the service after the welcome bonus has been claimed – try their best to create a novel bonus for newcomers.

Matched deposit and free spins deposits have been around for decades in the older regions of iGaming. In the Canadian market, however, platforms pivoted to more user-friendly offers. The no-deposit bonus has been normalised, giving new players free spins or bonus funds just for signing up. It allows for truly free play without needing to submit payment details. Some have also followed the path of popular sportsbook offers.

Usually without much by way of wagering requirements, if any, some Canadian online casinos have started to run the equivalent of bet-and-get bonuses. Rather, they’ll require a deposit of $1, $5, or $10 to then get a bonus. Building on this further is the no-wagering bonus. With this type of offer, players get whatever they win from their bonus funds without needing to abide by rollover requirements in the terms and conditions.

An abundance of games encouraging player retention

After the appeal of the welcome bonus has faded, any online casino worth its salt will have a vast library of games, both new and classic, that forges the real appeal of the platform. As has been recorded by,75%25)%20of%20gaming%20revenue, $11.9 billion was wagered on casino games in Q2 of 2023/24, which was six times that of betting. This implies that there is a tremendous amount of appeal in the game libraries on offer.

In fact, the casino that ranks the highest by Canadian casino bonus experts is a fine example of this. There are slot games from Pragmatic Play, Hacksaw, Nolimit City, Endorphina, Playson, Three Oaks, Belatra, BGaming, Spribe, ELK Studios, Relax, and Yggdrasil. Pragmatic Play, Playson, Some of these names are up-and-coming, challenging dominant forces like Pragmatic Play with new and creative games.

Competition between platforms is important, but it’s the competition between game providers on individual sites that further helps to buoy the quality and appeal of iGaming in Canada. On the site, live casino also takes centre stage. Evolution Gaming is the biggest live casino studio going, being a pioneer of the medium. Including live games from Ezugi, Pragmatic Play, Swint, LiveGames, HoGaming, VivoGaming, and others creates an even more appealing offering.

The success of the Canadian iGaming industry showcases the best way to go about regulating the entertainment medium. Markets opening to iGaming need to keep the scene competitive. Licensing and permitting hundreds of proven platforms and developers allows for the market to improve itself as the brands battle for customers. Competitive bonuses welcome players, and a huge range of games keeps everything moving forward.

Looking at these two elements, not to mention the enhanced apps and customer service options, it’s easy to see why iGaming has taken off so quickly across the border.

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