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ICYMI: Finger Lakes Today debuts inside brand new Studio

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  • Staff Report 

In a matter of hours the team will launch a new daily show aimed at the entire community.

Debuting at 9 a.m. Finger Lakes Today will feature daily news, sports, and weather updates with a combination of live and pre-recorded interviews with guests from across the region., Inc. President Jim Sinicropi has said that one of the reasons for the company’s existence was the ‘news desert’ between Rochester and Syracuse and the lack of media coverage for the Finger Lakes Region as a whole. “Here in the Finger Lakes we are forced to choose between the Rochester or Syracuse TV stations for multimedia, video coverage which doesn’t put our residents first. Now, everyone living in the Finger Lakes Region will have a daily, live video news and lifestyle show that is built and produced just for us,” Sinicropi said.

As part of’s mission to keep residents up-to-date with the latest happenings across the sprawling region – more than $100,000 was invested in a state-of-the-art broadcast and streaming studio at company headquarters., Inc. is based in Seneca Falls, New York, located on the third floor of the historic North Park Building.

Our region's first daily news & lifestyle show!

“Giving new life to the historic auditorium in this building that was once the Mynderse Academy High School is an excellent example of mission meeting opportunity,” Sinicropi continued. “We needed more space, and our landlords, Matt and John Parrott could not have been more accommodating or open to our ideas.”

Finger Lakes Today represents’s latest effort to meet people where they are in life – keeping them up-to-date with the information they need.

Finger Lakes Partners (Billboard)

“The news business has changed,” Josh Durso added. He leads the content team at and continues reporting in communities throughout the region. “Pretending that people will continue to read newspapers or listen to the radio in droves is a break with reality. Part of our strategy with Finger Lakes Today is to balance our mission informing viewers of what’s happening around them while working under the reality that many are tired and skeptical of media.”

Finger Lakes Today will air weekdays at 9 a.m. on YouTube, Facebook,, and the App. Currently, the show can be watched on large format smart televisions via YouTube. In early 2023, plans to launch a Roku App which will make Finger Lakes Today and all our live broadcasts and videos even more accessible to Finger Lakes residents.