Are ads following you around on the internet? The short answer is ‘yes’, but it’s a little more complex than that. Every day we search, post, purchase, and tweet our way around the internet — data is being collected. Here at FingerLakes1.com, since we’re a free service — ads served by Google are a primary source of revenue to keep our operation moving forward. But how do all of those ads work across all the different platforms you encounter in one ‘digital day’? What’s the role now of the big three in digital advertising: Amazon, Facebook, and Google? And most-interestingly, what happens if ‘cookies’ or the nuggets that allow those platforms to track users interests, searches, and activity online disappear?
Today on The Debrief Podcast a conversation with Malorie Benjamin and Dave Crist. Both work for Dixon Schwabl, and ads are their life. Malorie is the VP of Media Services while Dave serves as Senior Marketing & Strategy Analyst.
Josh leads the content team focusing on strategy and growth. Previously he served as a general assignment reporter, then news director before accepting his current role. You can still find his byline on FingerLakes1.com as he reports on assorted political issues. Have a question? Send it to firstname.lastname@example.org.