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Equal Rights Heritage Center in Auburn plotting marketing strategy

Although it’s been operating since last fall, the New York State Equal Rights Heritage Center in Auburn is still seeking a marketing strategy.

The city plans on hiring a firm to establish an ERHC brand that supports the center through design, production and implementation as an effort to bolster the center’s presence. Once selected, the firm will collaborate with the Downtown Auburn Business Improvement District and the Cayuga County Office of Tourism.

Specifically, the city is looking for a firm to manage digital marketing, social media strategies, website design and market research. Auburn City Clerk Chuck Mason said Monday that hiring a firm would be the most efficient way of establishing such strategies for the center.

This marketing project will be funded through both the city’s general fund and state grant funding. In 2018, Auburn was awarded $150,000 through Market New York — a state grant program that supports regionally themed projects and tourism destinations. The city is also chipping in $50,000, as required by the grant.

The Citizen:
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