A new study said 5.56 million people visited the Finger Lakes region in 2018, with 4.9 million here for leisure, generating $2.4 billion in business.
Those numbers come from a “comprehensive” consumer behavior study Travel Marketing Insights on behalf of Finger Lakes Tourism Alliance.
The alliance covers 14 counties between Rochester and Syracuse designated as the Finger Lakes tourism region.
Funding for the study was secured with a state grant.
Travel Marketing Insights, which works with tourism agencies throughout the country, said those 4.86 million “leisure visitors” were found to stay in the area for an average of 3.4 days and 2.4 nights.
The study said 81 percent of visitors said the Finger Lakes Tourism Alliance information directly influenced their decision to choose specific attractions to visit during their stay.
“There was a clear and present need to conduct updated research,” said Cindy Kimble, president of the Finger Lakes Tourism Alliance.
The last time a similar study was done was 2007, she said.
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