Bass Pro Shops’ opening-weekend celebration continues Saturday and Sunday at Eastview Mall with giveaways, NASCAR race cars and Santa photos — and a warning from the Ontario County Sheriff’s Office to allow extra travel time.
The sheriff’s office said visitors should expect increased traffic throughout Victor as shoppers head to the new store. Drivers are being asked to use caution, remain patient and plan for a slower trip than usual.
The 90,000-square-foot store opened Thursday evening at 700 Eastview Mall Drive, filling the former Lord & Taylor space. Eastview Mall says its grand-opening activities continue throughout the weekend.
Giveaways and NASCAR displays continue through Sunday

Early shoppers have two remaining daily giveaways to watch for:
- Saturday, Nov. 14: A Bass Pro Shops trucker hat.
- Sunday, Nov. 15: A five-ounce bag of Johnny Morris steak strips.
The grand-opening promotion lists prizes for the first 200 customers each day, limited to one per family while supplies last. Items and colors may vary.
NASCAR fans can also see Austin Dillon’s No. 3 and Chase Briscoe’s No. 19 race cars on display through Sunday.
The fishing and hunting personality appearances advertised for Thursday were part of opening night. This weekend’s NASCAR promotion features the cars, rather than scheduled appearances by the drivers.
Santa photos and an aquarium offer family stops
Santa’s Wonderland is now operating inside the Victor store, offering families a free 4-by-6-inch photo with Santa. Reservations are available through Bass Pro’s Santa’s Wonderland website.
The Victor holiday attraction runs through Dec. 24, giving families opportunities to visit beyond opening weekend.
Inside the store, a 10,000-gallon aquarium and a 1,000-gallon stream house more than 100 fish representing 13 species, according to Bass Pro’s opening announcement.
Departments include fishing, hunting, camping, boating, clothing and footwear. The location also offers boat sales and an on-site service center for boats, motors and off-road vehicles.
CLUB discount ends Sunday
A grand-opening offer provides 10% off eligible in-stock merchandise purchases through Sunday, Nov. 15.
The in-store discount requires payment with an eligible Bass Pro Shops CLUB, Cabela’s CLUB or CLUB Business credit card issued by Capital One. Customers must mention the advertisement at checkout or present the retail flyer barcode.
Boats and ATVs are excluded, along with Boat Center and restaurant purchases, prior purchases and CLUB Signature Events. The offer cannot be combined with other rebates, promotions or offers; additional exclusions apply.
Check hours before arriving early
The Victor store’s posted hours are 9 a.m. to 9 p.m. Saturday and 10 a.m. to 7 p.m. Sunday.
The grand-opening flyer advertises a 9 a.m. opening for daily giveaways, creating a discrepancy with the posted Sunday hours. Shoppers planning an early Sunday visit should confirm the opening time with the store at 585-421-6600.
The opening follows months of preparation and construction. With the first full weekend underway, the sheriff’s office is urging everyone traveling to Eastview to leave extra time and be patient with fellow motorists.


