Bass Pro Shops opened its new Victor store Thursday evening, filling the former Lord & Taylor space at Eastview Mall as opening-weekend activities continue through Sunday.
Shoppers lined up to enter the 90,000-square-foot store, the chain’s first Rochester-area location, 13WHAM reported. The opening brings more than 150 employees to the site, which had been vacant since 2021.
The store at 700 Eastview Mall Drive is Bass Pro’s fifth New York location. Its attractions include a 10,000-gallon aquarium and a 1,000-gallon stream, which the company says house more than 100 fish representing 13 species.
Inside, 17 hand-painted murals depict Rochester-area landscapes. The store also includes fishing, hunting, camping and boating merchandise, an expanded outdoor pet supply area and a natural food section, according to 13WHAM.
The opening follows months of preparation and a week of planned festivities. Thursday’s Evening for Conservation included a commitment to donate 15% of sales on most items during the event to local conservation organizations.
For shoppers visiting this weekend, Bass Pro’s opening announcement lists daily door prizes for the first 200 families entering Friday through Sunday. A CLUB member promotion offering 10% off eligible purchases also runs through Nov. 15, subject to restrictions.
Santa’s Wonderland visits begin Friday, with reservations available for a free 4-by-6-inch photo with Santa.
Regular store hours are 9 a.m. to 9 p.m. Monday through Saturday and 10 a.m. to 7 p.m. Sunday.
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