Zillow and Redfin will dismantle a $100 million agreement and resume competing in multifamily rental advertising under an antitrust settlement announced Monday by New York State Attorney General Letitia James, four other state attorneys general and the Federal Trade Commission.
Redfin must rebuild its apartment advertising business and sell its own advertising products, while both companies must remove provisions that kept Redfin from competing independently. The companies also must pay the state coalition $2 million.
The settlement follows an October 2025 lawsuit challenging two agreements the companies signed in February 2025. Under those deals, Zillow paid Redfin $100 million to close its advertising business for apartments in buildings with at least 25 units and transfer the business's clients to Zillow.
Redfin agreed to stay out of the multifamily rental advertising market for up to nine years and use its websites to display only apartment listings that also appeared on Zillow's sites, according to the attorney general's office.
The lawsuit alleged that the arrangement reduced competition and risked higher prices, fewer listings and lower-quality services for renters and property managers. Under the settlement, Redfin may again list its own apartment units and will hire employees to acquire and serve advertising customers.
The companies are also barred from entering future anticompetitive agreements. Arizona, Connecticut, Virginia and Washington joined New York and the FTC in the settlement.
FingerLakes1.com is the region’s leading all-digital news publication. The company was founded in 1998 and has been keeping residents informed for more than two decades. Have a lead? Send it to news@fingerlakes1.com.