Crowds are expected to pack Three Brothers Wineries & Estates as the Geneva destination rolls out a busy schedule of winter events designed to shake off the seasonal chill. The winery is kicking off its 2026 season with returning favorites and new experiences that stretch well beyond the tasting room.
As winter settles in across the Finger Lakes, the estate is positioning itself as a cold-weather gathering spot with food, drinks, and community-driven events running through the season.
Sunday Brunch has returned and will run every week through May 10. The winery says the fan-favorite tradition keeps things casual, with no reservations required and an emphasis on socializing and comfort food. Special Bingo Brunch dates are expected to be announced soon.
The winter lineup also includes a Valentine’s season event called “Puppy Love or Axe Your Ex.” Johnsons NY Doodles will bring Goldendoodles and Labradoodles to the estate from noon to 3 p.m. Guests can also try a mobile axe-throwing cage, while Links Permanent Jewelry will be set up from noon to 4 p.m. in the Passion tasting room.
Local educators will get special recognition during Teacher Appreciation Week from Feb. 16–22. School district employees with valid ID will receive 50% off wine slushies and tastings all week, along with special discounts on case purchases.
One of the season’s biggest events, Sip and Soul Saturday, returns Feb. 28. The annual celebration features diverse food, craft beverages, more than 40 local vendors, plus dancing, comedy, and other entertainment across the property.
“At Three Brothers, we believe the winter months should be just as lively as the harvest season,” said Katharine Warner, the winery’s marketing director. “Whether it’s through our new brunch menu at Iron Heart Café or a collaborative social event, we want to provide a space where people can gather, explore new flavors, and enjoy the beauty of the Finger Lakes in winter.”
The winery encourages visitors to check its website and social media channels for full event details, menus, and information on purchasing an annual pass.
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