New York is rolling out the red, orange, and gold carpet as the 2025 fall travel season officially begins.
Governor Kathy Hochul announced the start of the state’s annual autumn tourism campaign this week, spotlighting one of the longest and most colorful foliage seasons in the country. Weekly fall foliage reports will return on September 10, helping travelers plan scenic getaways around peak leaf changes from Niagara Falls to Montauk Point.
“There’s simply nothing like autumn in New York,” Hochul said. “Our beautiful, colorful foliage is second to none and provides the perfect backdrop for any fall getaway.”
The state’s I LOVE NY campaign includes a detailed foliage map, digital travel guides, and an invitation for visitors to share their best photos using #NYLovesFall for a chance to be featured on social media. Reports will be updated every Wednesday and include on-the-ground observations from more than 90 volunteers across the state.
Where and when to catch peak color
Peak foliage typically runs from late September through mid-November, depending on the region. The weekly reports will note what colors are showing, how far the leaves have progressed, and where to find the best views for the coming weekend.
The interactive map at iloveny.com/foliage also highlights nearby events and attractions, like pumpkin patches, haunted houses, hiking trails, and food and drink festivals.
Empire State Development President and CEO Hope Knight said this year’s season will include special highlights like the Erie Canal Bicentennial and the Ryder Cup at Bethpage State Park, giving travelers even more reasons to visit.
Tourism fuels local economies
Tourism remains one of New York’s biggest economic drivers. In 2024, the state welcomed over 315 million visitors, generating $94 billion in direct spending and supporting roughly one in nine jobs statewide. The ripple effect of tourism saved each New York household nearly $1,500 in state and local taxes.
The fall marketing campaign also includes digital ads, social media outreach, and an upcoming TV spot aimed at boosting travel throughout the season.
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