Red Jacket Schools have approved a full suite of new district logos and opened an official apparel shop, marking a major step in the Manchester-Shortsville Central School District’s rebranding initiative.
The updated branding, approved by the Board of Education, will go into effect with the 2025–2026 school year. It includes three distinct designs: a primary logo for official district use, a secondary logo focused on athletics, and a developmentally appropriate elementary logo for younger students.
The changes were shaped by community feedback gathered through a January survey and refined by the district’s Rebranding Committee. In celebration, Red Jacket has launched a year-round apparel shop featuring gear with the new logos. The limited selection is designed to complement—not replace—fundraising apparel sold by school groups and booster clubs.
“This exciting milestone reflects the voices of our community and positions Red Jacket with a refreshed identity for the future,” said district officials in the announcement.
FingerLakes1.com is the region’s leading all-digital news publication. The company was founded in 1998 and has been keeping residents informed for more than two decades. Have a lead? Send it to [email protected].