Target Circle 360, the premium membership program from Target, just got a major upgrade. As of May 2025, members can now enjoy unlimited same-day delivery from over 100 retailers and grocers in the Shipt network—with no price markups.
The expanded benefit allows Target shoppers to order from partner brands like Petco, CVS, PetSmart, Lowe’s, and Giant Eagle, all through the same platform. Target says the goal is to create a seamless “digital shopping center” experience.
No markups, just speed and savings
Unlike other delivery programs that inflate prices, Target Circle 360 promises transparent pricing—what you see in store is what you pay online.
“We’ve built a true digital shopping center experience — making your Saturday errand run easier, faster and more affordable,” said Cara Sylvester, Target’s EVP and chief guest experience officer.
Target also launched a $20 off promotion for new members placing a first order of $75 or more (excluding alcohol). The annual membership is priced at $99, similar to Walmart+ and slightly below Amazon Prime.
A fast-growing membership model
Target Circle 360 launched just over a year ago as a paid tier of the free Target Circle loyalty program. It now competes head-to-head with:
- Walmart+ – $98/year with gas savings and Scan & Go
- Amazon Prime – $139/year with delivery, streaming, and more
The move signals Target’s commitment to e-commerce integration and customer convenience, following its March strategy update to add 10,000 new SKUs by the end of summer and push for $15 billion in sales growth by 2030.
What’s next for Target Circle 360?
The expanded delivery options come amid a broader shift in consumer behavior. As inflation and tariffs raise concerns over prices, consumers are demanding more value and flexibility in how they shop.
Retail analysts expect Target Circle 360 to continue adding more retailers—and possibly services—in the coming year.
“It’s not just a loyalty program anymore. This is about controlling the end-to-end customer experience across brands,” said one industry expert.
Key takeaways:
- Target Circle 360 now offers same-day delivery from 100+ partners via Shipt.
- No price markups make it a standout compared to competitors.
- $20 off promotion is available for first orders over $75.
- Target continues its push to grow digital sales and convenience.
For membership details and a full list of eligible retailers, visit target.com/circle360.
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