Walmart has launched a new beauty experience at select locations just in time for its spring Beauty Event.
The retail giant is rolling out Beauty Bars in 40 stores nationwide. The pilot program offers free product samples and one-on-one consultations with beauty experts. The initiative aims to enhance Walmart’s growing beauty lineup and follows similar concepts introduced by Sephora.
Walmart Beauty Event now live
Running through May 31, 2025, Walmart’s Beauty Event features over 1,800 discounts across skincare, haircare, makeup, and more. Shoppers can find deals on everything from premium brands to budget-friendly favorites, including items under $5.
The Beauty Event builds on Walmart’s earlier expansions into premium and clean beauty markets. More than 40 new brands have been added to the retailer’s offerings, including Curology, Pretty Smart, and Being.
RELATED: Walmart modeling stores across New York in bid to keep shoppers happy
What to expect at Walmart’s Beauty Bars
The new Beauty Bars give shoppers the chance to:
- Test free product samples.
- Discover trending and premium beauty brands.
- Speak with trained beauty experts for product advice.
The hands-on experience reflects Walmart’s commitment to making beauty shopping more personalized, accessible, and affordable.
Customers can also find trend-driven brands and enhanced online shopping experiences tied to the Beauty Event.
Top picks from Walmart’s Beauty Event
Among the top-rated products featured this spring:
- Olaplex No.4 Bond Maintenance Shampoo & No.5 Conditioner Combo Pack
- Dyson Supersonic Origin Refurbished Hair Dryer – now $189.99
- MISS ROSE All in One Makeup Kit
- Versace Bright Crystal 3oz Perfume
- InfinitiPRO by Conair Curl Secret
- BaBylissPRO Nano Titanium High-Speed Dual Ionic Dryer – $149.97
- L’Oreal Paris Infallible Precision Felt Waterproof Eyeliner – $5.97
- Scotch Porter Smoothing Hair Balm
- Scunci Open Cut Rectangular Claw Clips
- Bubble Slam Dunk Hydrating Moisturizer
Walmart says its goal is to be “the most trusted and accessible beauty destination for everyone, at every stage of life.” With new experiences like the Beauty Bars, the chain continues to evolve its approach to beauty shopping.
This content is brought to you by the FingerLakes1.com Team. Support our mission by visiting www.patreon.com/fl1 or learn how you send us your local content here.