Keuka Appraisal Services, a fixture in the Finger Lakes and Southern Tier regions since 1989, has unveiled a significant rebrand as it expands its coverage and solidifies its role in the community. The company will now operate as Finger Lakes & Southern Tier Appraisal Group, signaling its broader reach and dedication to residential, commercial, and agricultural appraisal services across the growing region.
“We have some big news!” announced Kevin Bailey, Michael D’Abbracci, and Daniel Wickham, the company’s leadership team. “This rebrand reflects years of growth and support from our clients and business partners. It’s a name and identity that truly represents the larger area we now serve.”
While the company transitions to its new branding, it will continue to operate under both the established Keuka Appraisal Services, Inc. name and the updated moniker to ensure a seamless experience for clients. The company emphasized that its expert team, exceptional service, and attention to detail remain unchanged.

The rebranding accompanies an expanded service area that includes residential appraisals across Yates, Ontario, Schuyler, Steuben, Seneca, Chemung, Wayne, Tompkins, and parts of Livingston Counties. For commercial and agricultural appraisals, the company now covers these counties in addition to Allegany, Cattaraugus, Genesee, Wyoming, Cayuga, Tioga, and portions of Broome County.
“This isn’t just a name change. It’s a reflection of our commitment to serving the growing needs of our clients across the Finger Lakes and Southern Tier,” the team shared.
Founded in 1989, Keuka Appraisal Services has long been recognized for its professionalism and reliability in appraising properties for a range of purposes. With its new identity, the Finger Lakes & Southern Tier Appraisal Group aims to build on this legacy while meeting the needs of an expanding community.
For more information, visit flstappraisal.com or contact the team directly.

