Watkins Glen International and Mission Foods have announced a multi-year partnership for the upcoming NASCAR Xfinity Series race, named the Mission 200 at The Glen. This collaboration marks Mission Foods’ first involvement with NASCAR, and the company will also hold naming rights to the Esses Party Deck, now the Mission Foods Party Deck.
Dawn Burlew, President of Watkins Glen International, expressed enthusiasm for the partnership, highlighting Mission Foods’ commitment to motorsports and their wide range of flavorful products. The partnership promises to add excitement and engagement for fans during the NASCAR race weekend.
Mission Foods, known as America’s No. 1 tortilla manufacturer, began as a small factory in Los Angeles and has grown into a global brand. CEO Juan Gonzalez conveyed excitement about joining the NASCAR community and interacting with race fans. The Mission 200 at The Glen, part of a thrilling NASCAR race weekend, is scheduled for mid-September and will include the ARCA Menards Series and the NASCAR Cup Series Playoff debut.
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