On December 8 Disney+ subscribers will see a price increase.
Disney’s price change will impact those who want no advertisements.
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Disney+ and Hulu price increase
Currently, Disney+ subscribers pay $7.99 per month to view content with no commercials. Soon, that will become the price for a subscription with advertisements. Users that do not want to watch commercials will have to pay a $10.99 per month subscription fee. That is a $3 increase for the same service that is offered now.
Disney owns Hulu, which mean prices will change there as well. Hulu customers that pay for ad-free streaming will see their monthly bill increase from $12.99 to $14.99. Those who pay for streaming services with advertisements will see a $1 increase from $6.99 to $7.99. Customers can expect to see the new Hulu prices begin on October 10. The Disney streaming bundle that ESPN+ with ads which will also increase to $9 a month.
Why the price increase?
In terms of total subscribers, Disney+ has now surpassed Netflix– but the company still claims to be operating at a loss. Recently, the company announced its third quarter results and reporting adding nearly 15million new Disney+ subscribers in the quarter.
Despite the growth, Disney streaming bundle, Disney+, Hulu, and ESPN+ are on track to lose $1.1 billion. The company claims that in order to keep new and existing users they have increase the content budget– meaning customers will have to pay more.
Users can purchase the Disney+ and Hulu bundle for $9.99 a month with commercials– which is cheaper than paying for both separately.
How do I cancel my subscription?
If you’re not willing to keep paying for the subscription after the price hike, cancelling is always an option. You can cancel your subscription by following these steps:
- Log in to your Disney+ account through a computer or mobile browser
- Select your Profile
- Select Account
- Select your Disney+ subscription under Subscription
- Select Cancel Subscription
You will have access to Disney+ until the end of the current billing cycle. Disney+ does not refund or credit for partially used billing periods.