In recognition of Child Abuse Prevention Month, the Child Advocacy Center of the Finger Lakes (CACFL) hosted its second annual Pinwheel Passport Challenge April 1 to 30.
We partnered with 79 local businesses in Ontario, Seneca and Yates counties.
Each business displayed a sign that included a unique fact or statistic about the Child Advocacy Center of the Finger Lakes, child abuse, prevention, advocacy and more. The goal was to increase awareness about Child Abuse Prevention Month and the important work being done at the CACFL as well as encourage support of local businesses.
People signed up for the free challenge and used our “Pinwheel Passport Challenge” app to answer questions and earn badges. For every five badges earned, they earned an entry into our prize raffle drawing. We awarded dozens of prizes, which were donated by local businesses.
Purchases were not required as part of the Challenge, but we awarded additional entries for making purchases at Partner Locations. During the month of April, participants spent nearly $900 at Partner Locations.
This year’s sponsors included Red Jacket Orchards, Local Palate, P. Tribastone Fine Art, The Once Again Shoppe, UR Medicine Thompson Health, Smitty’s Coins and Cards, Village Drug, Sweet Expressions, Lyons National Bank, Three Brothers Wineries and Estates, Water Street Pharmacy, Country Comforts Bed and Breakfast, and Finger Lakes Goods.
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