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How Agricultural Industry Uses B2B Model

Business to Business (B2B) model implies that one company renders or receives products or services from another one. Unlike B2C, where consumers purchase the product for themselves, in the B2B sector, the company buys the product or service for further processing and sells it to the final consumer. As much as any other businesses, agricultural organizations also utilize and gain profit from a B2B model. In this piece, we will go through the main benefits that B2B offers to the agricultural industry via different agri businesses cooperation.

Access to Satellite Data

Satellite technologies generate significant amounts of useful data for agriculture. But the satellite monitoring itself does not provide any independent recommendations for the agribusiness management. The data originally comes from satellite operators and is publicly available and open for commercial use. But all publicly available data requires processing and analysis. Machine “translators” from the language of satellite images into a format understandable for any farmer already exist. It’s usually a digital monitoring software that extracts data from satellite imagery and visualizes it in common custom formats for agronomists to use. Therefore, any agribusiness that lacks satellite pictures analysis opportunities can partner with a company that offers the necessary space data in different ways, either via software reselling or API integration.

For instance, being a satellite data and analytics provider, EOS Data Analytics has prominent expertise in developing software and custom solutions for agriculture, forestry, and other industries. Its precision farming tool is called EOS Crop Monitoring and is designed to aid farmers in monitoring and managing their fields more efficiently utilizing the possibilities of remote sensing technology.

In terms of B2B, the company offers API access to raw, processed, and analysis-ready agricultural satellite and weather data, White Label opportunities for benefiting from all the features their Crop Monitoring tool offers, and custom solutions tailored to specific business needs, including yield prediction, crop classification mapping, and more.

Satisfaction of IT Needs

B2B in agriculture industry also allows agribusinesses to satisfy their IT needs. The reality is that most agri companies are located in rural areas, which opens the need for remote IT work availability. And B2B information technologies offer IT services to agricultural companies, including cybersecurity when it comes to supply chain data protection from attacks and malware. More so, IT professionals can keep the hotspots working, improve encryption, and sync devices.

Ability to Use SaaS Developed Specifically for Agriculture

Similar to any other business, agriculture also faces the need to streamline and lighten its overhead. And SaaS is of great help in this regard.

Utilizing SaaS platforms, agribusinesses can access their own data and perform smart planning from any cloud-enabled device. And as SaaS software packages don’t require buying expensive licenses but just a subscription, the overhead cost is cut significantly. Specific value of SaaS platforms is held by CRM systems that enable much more effective communication with customers.

Access to Historical and Current Weather Data

Every year, farmers and their crop trading partners are exposed to climatic conditions that can vary from perfect to outright unmanageable from week to week or even hour to hour. Data providers agree that meteorologists have come a long way and modern farmers have more and more information at their disposal. And while public services in the field of weather technologies received investments in their development from the budget, private investments in weather forecasting systems and products entered the market for these services.

Having constant access to current and historic weather data, agribusinesses can observe the impact of different weather conditions on their crops, plan field activities and crop rotation based on detected local weather patterns. For instance, by using satellite remote sensing in business, integrating weather data in their own smart farming software, agronomists can see changes in weather conditions timely to respond correctly and save yield hence the profit.

Fostering Value Chain Through B2B Marketplaces

Thanks to modern technologies, agribusinesses are now also able to create robust B2B marketplaces to enhance the end-to-end supply chain of food production. Building a strong and well-connected network, agri businesses can now find new suppliers, customers, and tackle the issues farmers encounter on a daily basis. Using B2B marketplaces, growers are able to search needed information, techniques, and efficiencies from their networks for different requirements throughout the season. Besides, such markets provide an avenue for purchase and sales.

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