AmaWaterways, Celebrity Cruises and Hilton were among the top suppliers honored by AAA Travel at its annual conference, which recognized companies for service to members and support for travel advisors.
The 2026 awards were announced Oct. 27 at the conference in Santa Ana Pueblo, New Mexico, outside Albuquerque. AAA also recognized top-performing travel advisors in cruise, tour and travel insurance sales.
Supplier awards span cruises, hotels and tours
AmaWaterways received the Supplier of the Year award for river cruises, while Celebrity Cruises won in the ocean cruise category. Hilton received the lodging award.
AAA Member Choice Vacations was named escorted tour Supplier of the Year, and AAA Member First won for independent tours.
The awards recognize performance in product categories as well as marketing, member service and support for AAA’s travel agencies.
Marketing and service honors
In the Best in Marketing categories, AmaWaterways won for cruises, Hilton for lodging and AAA Member First for tours.
Royal Caribbean received the cruise award for Best in Member Support. Hilton won the lodging category, and AAA Member Choice Vacations received the tour award.
The same three companies won their respective categories for Best in Travel Agency Support: Royal Caribbean for cruises, Hilton for lodging and AAA Member Choice Vacations for tours.
AAA Travel Vice President Stacey Barber said supplier partnerships are central to the organization’s ability to offer members cruise, tour and lodging services.
Travel advisors choose their favorites
Viking Ocean Cruises won the ocean cruise Agents’ Choice award, and Viking River Cruises won for river cruises. Regent Seven Seas Cruises received the luxury cruise honor, while National Geographic-Lindblad Expeditions won for expedition cruises.
Advisors selected AAA Member Choice Vacations for guided tours, Avanti Destinations for independent tours, Tauck for luxury tours and Marriott Bonvoy for lodging.
Tauck also received AAA Travel’s 2026 Sustainability Award.
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