Amazon has confirmed that Prime Day 2025 will take place in July, once again bringing massive discounts exclusively to Prime members across the U.S. and more than 20 other countries. While specific dates are still pending, the annual two-day shopping event is expected to offer record-breaking deals on electronics, home goods, and more.
What is Amazon Prime Day?
Prime Day is Amazon’s flagship sales event offering deep discounts across nearly every product category. Originally launched in 2015, it has become one of the most anticipated shopping events of the year, rivaling Black Friday and Cyber Monday.
In 2024, U.S. shoppers alone saved an average of over $500 — about four times the cost of an annual Prime membership.
How to get access
To participate in Prime Day, you need an active Amazon Prime membership. Here’s how to sign up:
On mobile:
- Go to amazon.com/prime
- Tap “Try Prime” in the main menu
- Follow the prompts to select your membership and enter your payment info
On desktop:
- Visit amazon.com/prime
- Hover over “Accounts & Lists” > click “Start Here”
- Create an account or sign in, then select your membership plan
A standard Prime membership costs $14.99/month or $139/year. Students and eligible government assistance recipients can get discounts.
Top deals to expect in 2025
Based on last year’s performance, shoppers can expect major markdowns on popular brands and trending products:
- Apple AirPods and Apple Watch SE
- Ninja CREAMi and Ninja Air Fryer
- Echo Show 8 + Smart Bulb Bundles
- DEWALT cordless drill kits
- Vizio Smart TVs
- Revlon hair tools and medicube skincare
- Home and kitchen deals on Keurig, All-Clad, Cosori, and more
Global availability
Prime Day 2025 will be held in the U.S., Canada, Mexico, U.K., Germany, Japan, Australia, India and more. Amazon’s global logistics network is expected to support same-day or next-day delivery for millions of items, continuing its trend of ultra-fast shipping for members.
Why it matters
For many, Prime Day is more than a sale — it’s an opportunity to start back-to-school shopping early, upgrade tech, and stock up on essentials at significant savings. Independent and small-business sellers also benefit, with over 200 million items sold last year from third-party vendors.
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