The race between Vice President Kamala Harris and former President Donald Trump heads into Election Day with a notable gender divide: Harris leads among women, while Trump has stronger support from men. Both campaigns have ramped up efforts to mobilize their key demographics in a race polling at 49% for each candidate, according to NBC’s final national survey.
Female voters are showing up in large numbers, with Harris leading among women by a double-digit margin, especially those motivated by reproductive rights. Prominent figures like Liz Cheney and Oprah Winfrey have been urging women to make their voices heard. “Women will save the day,” Cheney declared, signaling confidence that strong female turnout could tip the scales for Harris.
Trump’s campaign has targeted men, with the former president making appearances on popular podcasts to reach younger male voters. His campaign has also enlisted figures like Megyn Kelly and his daughter-in-law Lara Trump to appeal to women. “A vote for Harris risks an economic disaster,” Trump warned at a recent rally. Despite Harris’s lead with women, Trump’s team remains “cautiously optimistic,” pointing to voter concerns about the economy and cost of living as factors that could favor their candidate in key battleground states.
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