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URMC, Five Star Bank launch telemedicine initiative in three rural Finger Lakes communities

The University of Rochester Medical Center (URMC) is launching a pioneering telemedicine initiative aimed at enhancing healthcare accessibility for residents in rural communities. In collaboration with Five Star Bank, URMC plans to install telemedicine stations at select bank branches, offering a novel approach to healthcare. These stations will be located in Bath, Ovid, and Wayland, providing a private space for individuals to monitor health risks and consult virtually with UR Medicine providers.


This initiative is designed to measure vital health indicators, such as the risk for high blood pressure, obesity, Type 2 diabetes, heart attack, and stroke. It represents an evolution in delivering healthcare services, especially to those without home access to technology, facilitating preventive care and immediate medical consultations.

The partnership reflects a commitment to bridging the health disparity gap between rural and urban populations, underscoring the importance of technology in transforming healthcare delivery. Five Star Bank President and CEO Martin Birmingham emphasized the project’s potential to significantly improve the health outcomes of the region, highlighting the integral connection between financial stability and physical health in rural communities.