The Weedsport Central School District in New York is calling on its community members to contribute ideas for a new mascot logo that aligns with its recently adopted “Wolverines” nickname.
In an effort to engage the community in this significant branding change, the district is accepting suggestions via email at [email protected] until December 29. This initiative follows the district’s decision to replace the former “Warriors” nickname, a move prompted by a directive from the state Education Department to eliminate Native American nicknames and mascots.
The previous Warriors logo featured a Native American man in a headdress, which has now been retired in favor of the Wolverines identity.
The process of selecting the new logo involves a committee comprising students and district staff who will review all submissions. The committee aims to choose a design that embodies several key criteria, including alignment with Weedsport’s green and white color scheme, recognizability, uniqueness, and relevance to the district’s identity and values.
Other important factors in the evaluation process are timelessness, simplicity, memorability, versatility, and balance and proportion of the design. The district has also clarified that by submitting their ideas, participants agree to transfer creative rights to the district for use in the logo creation process.
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