The new mark to differentiate between official Twitter accounts is a gray mark, but it’s been appearing then disappearing for users.
The new label was added to high-profile accounts on Wednesday to show that they’re authentic accounts.
This is the latest change since Elon Musk took over ownership of the social media platform, acc
People will get the new labels, only to have them disappear hours later.
Musk commented on the way Twitter is changing and being handled, according to My Twin Tiers.
“Please note that Twitter will do lots of dumb things in coming months,” he tweeted. “We will keep what works & change what doesn’t.”
The rollout started with politicians, news outlets, well-known personalities and name brands. The labels caused confusion for users because different countries could see labels while others couldn’t.
After users mentioned seeing the labels disappear, Musk tweeted “I killed it” but didn’t elaborate.
With the blue checkmark being able to be purchased by anyone, the gray label appears to be the compromise.
Esther Crawford, a Twitter employee working on the rollout tweeted that the official label would only be given to select accounts and not everyone who had the official label before would get this one.
Entities expecting labels will be government accounts, commercial companies, business partners, major media outlets, and publishers. Some public figures will see them as well.
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