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State re-launches #VaxToSchool program to boost COVID-19 vaccine rates among kids

Governor Kathy Hochul annoucned the re-launch of New Yorks’ #VaxToSchool program.

The multi-faceted statewide campaign aimed at increasing COVID-19 vaccination rates among school-aged children.

“As we prepare for the beginning of the school year and the fall season, it is important that we do all we can to protect our youngest New Yorkers,” Governor Hochul said. “By breaking down barriers to vaccine access, these partnerships will allow New York State to continue to protect the health and safety of our most vulnerable community members and keep our schools open. The re-launching of our successful #VaxtoSchool campaign will support our Fall Action Plan, and ensure we are getting New Yorkers the resources they need to protect themselves from being seriously ill or hospitalized due to COVID-19.”

Health officials applauded the move.

Some children face barriers to receiving COVID-19 vaccines and boosters, but thanks to Governor Hochul’s leadership, these #VaxForKids partnerships will help ensure equitable access to COVID-19 vaccines for children under 12 years of age. As children can catch COVID-19 and develop severe disease, and vaccination remains their best protection against the virus and its variants, I urge all parents and guardians to get their children vaccinated before they head back to school,” Commissioner of Health Dr. Mary T. Bassett said.

Additionally, the state’s Instagram channel, VaccinateNY, helps educate school-aged New Yorkers and their families about the COVID-19 vaccine directly. This social media platform provides approachable, interactive content with easy-to-understand vaccine information, prospective content partnerships, #VaxtoSchool social media design contests, and quick video explainers.