After making it through the pandemic, the Waste Not Shop in Geneva is now facing issues regarding their name.
The business was given a notice of trademark infringement, and the community is stepping up to help.
An unnamed company in California that focuses on low waste sent a notice against owner Marilla Gonzalez’s business name.
Instead of fighting in court, Gonzalez will instead rebrand with a new name.
The cost to rebrand will be expensive because it will cost money to not only change the name legally, but to rebrand and restock items currently branded with the Waste Not Shop name.
Owner of Bella’s Sicilian Ristorante, Dick Austin, donated $4,000 to the cause, understanding the effort that goes into running a business in Downtown Geneva.
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