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DEBRIEF: The future of Dixon Schwabl as leadership changes amidst pandemic (podcast)

The Coronavirus Pandemic is undoubtedly going to change the way people and companies do business.

However, communication and culture are two important factors for one of the region’s most-identifiable brands and businesses.

Lauren Dixon and Mike Schwabl have led the Perinton-based agency Dixon Schwabl together for over 30 years. The plan was always for 2020 to be the end of their run as CEO and President.


It’s part of a 15 year plan to transition leadership to Kim Allen, who will serve as CEO; and Jessica Savage, who will serve as Prsident. The two served as managing partner of communications and managing partner of account services respectively.

Dixon and Schwabl will maintain ownership of the company, even though they are stepping down from the operational posts.

On this edition of the podcast – debriefing the leadership change at Dixon Schwabl, and the changes in operation brought on by the Coronavirus Pandemic.


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