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City of Geneva gets approval for small business loan program

The City of Geneva has been approved by NYS Homes and Community Renewal to utilize a portion of its 2020 Microenterprise Assistance Program to assist businesses in the City of Geneva who have been negatively impacted by COVID-19.

In response to this crisis, the City has developed the Small Business Disaster Grant Program with the goal of helping businesses survive the COVID-19 crisis by providing grant funding for them to pay their operating expenses.

Up to $10,000 in grant funding per business will be available to cover operating expenses over a 3-month period. Business owners can be reimbursed for expenses such as rent, utilities, insurance costs, payroll, inventory, advertising, and any other expenses necessary to keep the business operational.

Applications for this grant assistance are due by May 19th, 2020 and are available at or by contacting Collette Barnard at [email protected].

City Manager Sage Gerling said, “Our small businesses infuse our community with vibrancy and diverse resources that increase the quality of life for residents and visitors. We are appreciative of NYS HCR allowing us to utilize the MAP program to positively respond locally to this global crisis. We believe in the resiliency of our businesses; and we are committed to building a stronger business environment during this difficult time.”

The City will also continue accepting applications for the Microenterprise Assistance Program (MAP) which provides grant funding for starting a new business or expanding an existing business. If you have a business idea, or currently have a business that you would like to expand, which has (5) five or fewer employees (including the owners), you could be eligible for MAP funding. Due date for applications for this grant program has been extended to May 19th, 2020. Anyone interested in the program should contact Collette Barnard at [email protected] for an application.

The City of Geneva values its small businesses and is pleased to offer these grant programs to both retain current businesses and to assist new businesses getting started.