Happy Beauty Co. has opened a cosmetics store at Eastview Mall in Victor, according to Eastview Mall. The shop is in Main Court just inside Entrance 4, next to Newbury Comics.
The opening follows Eastview's July announcement of a planned 2,850-square-foot Happy Beauty storefront at that entrance. The mall described the company as Texas-based, with stores in the Southwest. The company later set Oct. 17 as its planned opening date.
The mall said the store carries a mix of independent beauty products, Korean beauty items and everyday cosmetics and skin-care products. The selection includes Medicube, Kim Chi, W7 and Tree Hut.
Customers can use product testers in the store, and sanitation stations are available, according to the announcement.
For its grand opening, Happy Beauty is offering a free hydrogel eye mask with a $25 purchase, the mall said.
The store also has a year-round promotion: Shoppers receive a free reward from an in-store vending machine for every $25 they spend, according to the mall.
Eastview lists the store's hours as 10 a.m. to 8 p.m. Monday through Saturday and 11 a.m. to 6 p.m. Sunday. Its listed phone number is 585-401-1335.





