Zillow announced it will stop displaying property listings in May if they are publicly marketed but not listed on a local MLS within one business day. The move aligns with the National Association of Realtors’ Clear Cooperation Policy to ensure all buyers have equal access.
Listings promoted through yard signs, social media, or brokerage websites without MLS registration will be removed from Zillow and Trulia. While some real estate firms back the change, critics like Homes.com call it a major power grab that limits how listings are marketed.
Zillow defends the update as necessary for transparency, citing its dominant share of real estate traffic and its goal to minimize buyer disadvantages from restricted inventory practices.
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