High Cost of Eggs Changes Easter 2025 Traditions for Nearly Half of Americans
As families prepare for Easter 2025, many are cutting back on one of the holiday’s most iconic traditions: dyeing eggs. According to a new survey from WalletHub, 47% of Americans say they’re skipping egg dyeing this year due to the rising cost of eggs.
The survey, based on a nationally representative sample, reflects broader economic pressures. With inflation still pinching wallets and tariffs impacting consumer prices, Americans are adjusting their Easter plans accordingly — scaling back spending, prioritizing budget-friendly activities, and rethinking how they celebrate.
Inflation, Tariffs, and Egg Prices Collide
WalletHub’s 2025 Easter Survey highlights a sharp shift in consumer behavior driven by economic concerns. Here are some key takeaways:
- 47% will skip dyeing eggs due to the high price of eggs.
- 39% expect tariffs to directly affect their Easter spending.
- 47% say inflation is impacting their holiday budget.
- 41% feel financially unconfident heading into spring.
“Egg prices are simply the tip of the iceberg,” said Rob Warren, Senior Instructor at the University of North Dakota. “From ingredients for dinner to the cost of travel, everything this Easter is more expensive.”
Cost-Conscious Celebrations on the Rise
Americans are responding to the financial crunch with creative changes. WalletHub found that 52% of people are celebrating without a formal Easter budget, while 41% of respondents believe the Easter Bunny should give cash instead of candy — reflecting a larger shift toward practical, monetary gifts.
Even giving to churches or charities is affected. One in three Americans now considers tax benefits when making religious donations.
“Inflation affects our ability to splurge on holidays, and Easter is no different,” said Alexander DePaoli, associate professor at Northeastern University. “Both eggs and chocolate are historically expensive right now.”
The True Cost of a Chocolate Bunny
Easter-related spending is still massive in 2025, despite cutbacks. WalletHub estimates total Easter spending will reach $24 billion, or roughly $189 per person celebrating. A staggering $3.3 billion will go toward candy alone.
And for those wondering: the world’s most expensive chocolate Easter bunny is valued at $49,000 — a stark contrast to the growing number of Americans scaling back.
Best U.S. Cities for Easter in 2025
WalletHub also ranked the top U.S. cities for Easter celebrations, analyzing the 100 largest cities across 11 metrics, including access to churches, candy stores, and parks.
Top 5 Cities to Celebrate Easter:
- Birmingham, AL
- Pittsburgh, PA
- Buffalo, NY
- Orlando, FL
- Atlanta, GA
“Birmingham ranked #1 due to its high concentration of churches and Christian population,” WalletHub analyst Chip Lupo noted. “It’s ideal for both religious services and fun family activities.”
Tips for Celebrating Easter on a Budget
Experts recommend simple, thoughtful strategies to ease the financial burden this Easter:
- Avoid the “Easter tax” by steering clear of seasonal markups on candy, decor, and proteins like ham or lamb.
- Look for discounted alternatives, such as regular baskets instead of Easter-themed ones.
- Plan ahead and set a clear budget, listing out expenses before making purchases.
- Travel smart: book early, compare prices, and stay with family instead of hotels.
- Give meaningful gifts: handmade or personal items often mean more and cost less.
FAQ
Why are people skipping egg dyeing this Easter?
Because of high egg prices. Nearly half of Americans surveyed say it’s just too expensive this year.
How is inflation affecting Easter in 2025?
It’s making everything from groceries to travel more expensive. Many are scaling back or skipping parts of their traditional celebrations.
What can people do to save money this Easter?
Create a budget, shop smart, avoid holiday markups, and look for low-cost alternatives or homemade options.
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