Three Brothers Wineries is shaking up the craft beverage world with the launch of Singria, a bold new canned sangria designed for ready-to-drink convenience and nationwide appeal.
The Geneva-based winery announced the release as part of a strategic shift from self-distribution to a statewide partnership model that sets the stage for national reach. Marketing Director Katharine Warner said the move reflects the winery’s ongoing commitment to innovation and customer satisfaction.
“Diversification has always been a core part of Three Brothers’ DNA,” Warner said. “We saw a growing demand for quality, ready-to-drink cocktails, and we wanted to create something that stands out. We’ve taken the classic sangria experience and cranked it up to eleven.”
Singria is now available at Three Brothers Wineries, through select New York grocery retailers, and online. The product will also debut as a featured sponsor at the 2025 Rochester Cocktail Revival.
The winery has already begun collaborating with key distributors in New York State and expects to expand nationwide within the next two to three years. Warner emphasized Singria’s taste, portability, and price as key selling points for broader success.
Located in the heart of the Finger Lakes, Three Brothers Wineries is known for handcrafted wines, beers, and creative experiences. The launch of Singria marks a new chapter in its expansion into canned cocktails.
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