Wegmans is giving its digital experience a boost with a revamped website and app, according to the company’s April 9 announcement. The updates aim to streamline shopping through personalized search, interactive lists, and recipe integration.
Key features include AI-driven search that highlights frequently bought items, in-store lists that follow store layouts, and a “Cook Mode” for saving and scaling recipes. Shoppers can also access over $500 in digital coupons each year.
The upgrades come as online engagement grows again post-pandemic. Wegmans says its curbside pickup service and app usage are surging, prompting a renewed focus on digital convenience.
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