New York Attorney General Letitia James has ordered a Rockland County car wash to stop a discriminatory pricing scheme that targeted Jewish customers preparing for Passover.
An investigation by the Office of the Attorney General (OAG) found that Super 4 Seasons Car Wash, located in Rockland County, charged Jewish customers over three times the standard price for identical car cleaning services in the weeks leading up to the holiday. The company advertised a “Passover Special” priced at $169, while the same service was otherwise available for $47.
“This was a clear act of religious discrimination and will not be tolerated,” said Attorney General James, noting the significance of car cleaning for many Jewish families during Passover, when religious observance calls for the removal of all chametz, or leavened products.
The OAG began investigating Super 4 Seasons in April 2024 after receiving multiple complaints. Undercover testing revealed that Jewish customers—often identified by traditional Orthodox attire—were told that only the expensive “Passover Packages” were available. In contrast, non-Jewish customers were offered standard-priced services during the same period.
Investigators uncovered that the car wash had posted signs falsely stating that only high-priced services were available before Passover. In one instance, an employee admitted, “We are doing this just for you guys.” Another said Jewish customers had to pay more “because their cars are so dirty.”
Sales records confirmed that standard services were in fact being offered throughout the period, contradicting claims made to Jewish customers.
As a result of the investigation, the OAG is barring Super 4 Seasons from offering any religiously-themed pricing or altering service availability in the months leading up to Passover. If the company violates these terms, it will face a $75,000 penalty.
The case is part of a broader effort by Attorney General James to protect religious communities from discriminatory business practices. Her office recently issued a consumer alert warning Jewish residents to be wary of inflated pricing and scams tied to Passover essentials, including food, cleaning services, and travel.
New Yorkers who believe they have been targeted by religious or ethnic discrimination are encouraged to file a complaint with the Attorney General’s Office.
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