Starbucks is removing 13 beverages from its menu starting March 4, including several Frappuccinos, the Royal English Breakfast Latte, and White Hot Chocolate. The company says these cuts will improve efficiency, reduce wait times, and allow room for new drinks.
The move is part of a broader effort to simplify operations, with Starbucks planning to cut 30% of its U.S. menu by the end of fiscal 2025. The company is also laying off 1,100 corporate employees as it restructures under new CEO Brian Niccol.
While some customers may miss their favorites, Starbucks promises new seasonal drinks, such as an Iced Cherry Chai, as it refines its menu to focus on top-selling items.
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