Retailers across the U.S. are leaning on Black Friday to kickstart holiday shopping, despite weeks of early deals.
Promising deep discounts, department stores and malls aim to draw shoppers into physical locations, where impulse buying thrives. Analysts predict a modest holiday spending increase, as inflation eases but consumer caution persists.
With fewer days between Thanksgiving and Christmas, stores are ramping up strategies. Mall of America offers gift card giveaways to early arrivals, while Target and Best Buy lure shoppers with exclusive items and extended promotions.
Online sales are already exceeding expectations, but experts say the Black Friday weekend and Cyber Monday will test shoppers’ enthusiasm for spending this season.
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